Camping out the night before a triathlon in 2010, Nicolas Warren noticed he was missing his ginseng, an important part of his pre-race routine. He was taking ginseng regularly to support his endurance during training leading up to the race and always snacking on chocolate.
He was prepared with tons of nutritious camping essentials like apples, raw vegetables, crackers and healthy dark chocolate, but simply forgot to bring ginseng.
On a mission to find ginseng, Nicolas drove for three hours the night before the race, checking all the stores in the area and ginseng tea was all he could find.
On his way back to the campsite, he was wondering why he couldn’t mix his ginseng with his chocolate just like nuts, or into his trail mix just like chocolate. That would be one seriously healthy snack. Good dark chocolate is already a pure, delicious, super nutritious food for athletes. Adding ginseng for the extra health benefit would be…. Perfect.
It seemed like everything in the snack bar aisle is relying on brown rice syrup, soy, or rice fillers to serve their purpose. Chocolate can deliver the vitamins, minerals, healthy fats, and taste without getting bored with another chewy power blob.
After a few test batches combining dark chocolate and other nutrient-packed ingredients, he realized how perfectly chocolate could deliver. Ever since, Perfect Fuel Chocolate is dedicated to sharing this ideally nutritious and functional food to people who like to eat healthy snacks.
FOR THE REST OF THE STORY….. you can say hi to Nicolas on facebook.
Nicolas Warren is the CEO and Founder of Perfect Fuel Chocolate. His interests involve health, fitness and sports. He is a long time athlete involved in running, hiking, biking, rock climbing and more. Triathlons are a favorite pastime and he regularly participates in them.